Sub-Zero, Wolf and Cove service. That’s all we do.

The City Beside the Bow

That’s the cliché, anyway. Calgary is a sprawling city with a poor walkability score, which is both true and misses the point entirely. We spread out early, enjoying the space, and reining that in has always been a challenge. But look at the population density of almost any major city and compare it to Calgary — it’s easy to see why Calgarians enjoy a little elbow room.

Calgary is known for its friendly citizens, but the friendliest person I ever met here wasn’t a local at all — he was a visitor during the 1988 Olympics. An Olympic volunteer drove through a red light in front of me, and I was half‑anticipating it, so we stopped bumper‑to‑bumper with no harm done. The volunteer shrunk into his seat, mortified, but the visitor jumped out, thanked me for my driving skills, and insisted on buying me coffee. When I said I had to get to my next call, he tried to convince me to let him buy me dinner instead.

There was no need, but he was so kind, so gracious. Afterwards I hoped that was the spirit of Calgary rubbing off on him — or maybe he brought it with him, and this city was simply the perfect fit.

— Doug Major

Airdrie

I couldn’t begin to guess how many times I travelled from Olds or Sundre and stopped in Airdrie for gas or food — it was always the convenient place to pause. Today it’s a bustling city in its own right, and the unofficial home of Soderglen Ranch, which not long ago stretched over more than 7,000 acres.

Farming, ranching, and a growing community — Airdrie has always had its own identity. It’s also a great place to catch up with customers on a Monday or a Thursday, a routine we’ve kept for years.

— Doug Major

Cochrane

Cochrane might be famous for ice cream, but what I remember most is coming in from the north on the old narrow, winding road — long since replaced, and probably for the best. That road hid Cochrane’s beauty from anyone approaching from the south, and it always felt like you had to earn your way into town.

Today we see our customers and friends around Cochrane most Thursdays. It’s a familiar drive, and one we’ve been making for years.

— Doug Major

Bragg Creek

Bragg Creek has always felt a bit like going home to me. Years ago, a photographer friend announced he was moving there to build his business, and I wholeheartedly endorsed the choice. It’s a true artist community — a beautiful place to live, right on the edge of forestry reserves and provincial recreation areas. Every visit reminds me why people are drawn to it.

— Doug Major

Canmore

Canmore used to be a transient town built around coal and lumber — most residents weren’t investing much in their homes. It’s a completely different place today. We don’t get to Canmore as often as we’d like, but when a Sub‑Zero, Wolf, or Cove product needs attention, we’re always happy to make the trip. The town has changed a lot, but our appreciation for the community hasn’t.

— Doug Major

Serving mountain communities for decades

Alberta has been home for more than seven decades, and I’ve driven every road between Drumheller and Banff more times than I can count. It’s one of the most beautiful stretches of highway anywhere — Google says it’s two and a half hours, but good luck making that drive without stopping to take in something that catches your eye. We’ve supported customers in Banff for years, and every trip reminds me why this province is such a remarkable place to live and work.

— Doug Major

Chestermere

Chestermere was once a kind of resort community — small cabins scattered around what was essentially an irrigation water holding pond. You won’t find many cabins now. Instead, it’s a blue‑ and white‑collar mix anchored by the lake and a community‑owned golf course, one of Alberta’s fastest‑growing towns.

It’s a far cry from the tiny place I stumbled into by mistake in my teens after taking a wrong turn out of Calgary. I found a pay phone to call my father and explain where I’d ended up. His only reply: “Chestermere isn’t even in the same direction as Sundre.” Too true.

— Doug Major

Okotoks

To me, Okotoks has always felt like a gateway. The roads west and south from town are legendary — spectacular stretches of Alberta landscape that never get old. It would be a mistake to dismiss Okotoks as just a bedroom community; our customers there live lives that reach far beyond that label.

And for a lucky few, home is literally a landing spot — the Okotoks Air Ranch Airport sits right in their backyard. We’ve been supporting customers in Okotoks for years, and every visit reminds us how unique this community really is.

— Doug Major

Cowboy Trail Tuesdays

Longview sits along the Cowboy Trail, and we’ve been visiting customers there for years. To make the most of the windshield time between calls, we typically schedule Longview service on Tuesdays. It’s a beautiful drive, and while not every moment on the road is glamorous, supporting our customers in these rural communities is always worth the trip.

— Doug Major